General Motors Dealer Conference
Jack Morton Worldwide
General Motors wanted to create conversation and engagement within their dealer network, with a particular focus on the exclusivity of the Corvette and its premium features. The virtual conference would be a showcase for a range of luxury vehicles and a hub of information on all things auto related, with a total of 65 dealerships participating and tuning in across Australia. Our team was tasked with the management and execution of all post production for the 40-minute virtual event.
Our challenge was to create suspense for the release of these high-end vehicles to the public, and we achieved this through a stylistic edit of the presentation.
A full weekend with 2 edit suites working overtime saw our team of editors construct an attention-grabbing promo piece, which tapped into the premium feel of the luxury brand that our client wanted on centre stage. Slow motion shots highlighted the beauty in the details, while sleek graphics conveyed key facts and features.
This became critically important with our tight timeframe for this project. It also meant that our Sydney studio could easily share materials with our international team of creatives, including Aaron White who treated the final project with graphics from Canada.
- Jack Morton Worldwide