In testing times with changing social dynamics, hindrance on live events creates new opportunities in the realm of visual storytelling. Challenged by the inability to allow viewers into the gallery, for the first time in the events history, the Archibald Prize VIP preview was presented LIVE online. Usually a gala event, corporate sponsors EY was not going to let the 2020 exhibition fall short and still wanted to offer special members a sneak peak.

The team at Jack Morton Worldwide collaborated with Cobox, specifically, for our proven storytelling expertise and ability to craft engaging pieces from non-scripted content. Creating a virtual walk through the exhibit with host Adam Spencer, cinematic shots of artists and their works were paired with insightful scripted pieces to camera. This- once live- gala was transformed into 45 minute live streamed virtual event with pre-recorded video content.

With the artworks under embargo until three days before the event and the client moving their entire team to the comfort of our studio for the duration of the production, we worked long hours through the weekend to meet deadlines.

Thanks to our tried and tested workflows and system mixed with ridiculously fast internet speeds, we collaborated with Canada based motion designer, Aaron White, and the remote editing team, to deliver a thrilling and suspenseful virtual event which mimicked that of an exclusive gala event, including live Q and A’s with selected artists and was streamed directly to EY’s lucky VIP’s.